Innovative steel
for a better engineered future

How Eleiko, a small family-owned company, became the world’s most highly regarded barbell producer

Published 2019-01-09

With more than a thousand world records under its belt, Eleiko has long been the barbell of choice among weightlifters worldwide. How did a small, family-owned Swedish company that specialized in waffle irons become the world’s most highly regarded barbell? And what role has Ovako’s steel played in this success story? Find out in our customer case - Pumping Iron.